(Langford, B.C.) – Langford businesses and producers can now take advantage of free Island Good licensing for 2021. The City of Langford has partnered with the Vancouver Island Economic Alliance (VIEA) to provide Langford businesses and producers with an opportunity to promote their products by way of a one-year Island Good membership.
“More than ever, consumers are passionate about supporting local businesses,” says Mayor Young, City of Langford. “However, due to certain barriers to entry, local businesses and locally made products aren’t always the most accessible or easy to identify. Island Good provides an amplified voice to those local businesses and offers a guarantee to consumers that what they are getting is authentically island made. Langford partnering with this program extends the I AM Langford campaign’s efforts, which has proven to be successful at bringing awareness to the Langford business community.”
An annual Island Good membership provides local businesses and producers with promotion on the Island Good website and social media pages, as well as other unique promotional opportunities. Those who participate in the program can use the Island Good logo to promote Langford made products to raise consumer awareness.
“Langford businesses and producers are vital to our local economy,” says Langford Mayor Stewart Young. “The shop local trend is here to stay, and this partnership will help lift Langford businesses up to reach their full potential. The Island Good program provides much-needed promotion to those businesses while in turn strengthening our local economy.”
According to BC Buy Local, for every $100 spent with a local business, $63 is re-circulated back into the BC economy. According to VIEA, every one percent increase in sales of local products equals 50 jobs. The benefit of shopping locally is almost immediately apparent and is significantly impactful to the local economy.
Businesses that produce products in Langford or Langford based businesses that sell products made in the Vancouver Island/Gulf Islands region could qualify for this free licensing opportunity, which is available on a first-come, first-served basis until the funding is spent. To apply, fill out the form at https://islandgood.ca/become-a-licensee/
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Donna Petrie, Manager of Business Development and Events